Legal
A cookie is a small text file that a website stores on your device (computer, tablet, phone, or browser) when you visit it. Cookies are widely used to make websites work properly, remember your preferences, understand how visitors use the site, and deliver relevant content and functionality.
When we refer to "cookies" in this notice, we mean cookies and similar tracking technologies — including pixels, web beacons, local storage, and session storage — that perform similar functions. We use a minimal set of these technologies to operate the Site, maintain security, remember your preferences, and measure how the site is used.
Cookies are generally categorized by their purpose and lifespan. The cookies used on pbwps.com are described in the sections below.
PBW uses four categories of cookies on pbwps.com:
| Category | What it does | Examples | Can be disabled? |
|---|---|---|---|
| Essential cookies | Required for the website to function at a basic level. They enable core functionality such as secure session management, form submissions, and authenticated portal access. Without these cookies, essential site features would not work. | Session management tokens, security cookies, CSRF protection tokens, authenticated session identifiers for the client portal and admin access. | No — required for core functionality. Disabling these may cause portal and authenticated features to fail. |
| Analytics cookies | Help PBW understand how visitors use the Site — which pages are visited, how long visitors spend, where traffic comes from, and what content performs best. This information is used to improve navigation, content relevance, and overall site performance. | Google Analytics cookies (_ga, _gid, _gat) — collect anonymized, aggregate usage data. No personal identifiers such as name or email are sent to Google Analytics. | Yes — see Section 4 for instructions. Blocking analytics cookies means PBW will not have visibility into how you use the site. |
| Marketing cookies | Used by PBW and its advertising partners to measure aggregate conversion events (such as when a visitor purchases a product after clicking a PBW ad) and, where legally required, to support audience measurement and retargeting. PBW does not use third-party advertising networks for behavioral advertising on the Site. | Meta Pixel (fbp, fbc) — set when a visitor arrives at pbwps.com via a Meta-sponsored channel. Collects aggregate data about page views and purchase events only. No personal form data (names, emails) is transmitted to Meta through the pixel. | Yes — see Section 4 for instructions and Section 5 for opt-out options. Blocking marketing cookies means PBW cannot attribute conversions to paid channels. |
| Functional cookies | Remember your preferences and settings across visits — for example, form state preservation, UI preferences, or similar choices that improve your browsing experience without being strictly essential. | Preference cookies for language selection, content display options, or pre-populating form fields if applicable. | Yes — see Section 4. Blocking functional cookies means your preferences will not be remembered across visits. |
The table below lists every cookie that may be set when you visit pbwps.com. Cookie lifespans shown are maximum values; actual lifespans may be shorter depending on your session and browser activity.
| Cookie name(s) | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
| pipeline_auth, portal_session, db_admin_auth, pbw_csrf | pbwps.com (First party) | Maintain authenticated session for client portal and admin access; CSRF protection for form submissions. | Essential | Session / 24 hours |
| _ga, _gid | Google Analytics (Third party) | Distinguish users and sessions for aggregate site traffic measurement. _ga persists for up to 14 months; _gid expires at end of session. | Analytics | Up to 14 months / Session |
| _gat | Google Analytics (Third party) | Throttle request rate to prevent server overload during high-traffic periods. | Analytics | 1 minute |
| fbp, fbc | Meta (Third party) | Meta Pixel cookies. fbp identifies the browser and unique visitor ID; fbc stores the click ID for the Facebook ad that brought you here. Used for aggregate conversion measurement and, where enabled, audience support. | Marketing | Up to 180 days |
| pbw_consent_preferences | pbwps.com (First party) | Stores your cookie consent preferences when you accept or manage cookies via the consent banner on first visit. | Functional | 12 months |
| pbw_form_state | pbwps.com (First party) | Preserves partially completed form data so you don't lose input when navigating or if your session is interrupted. | Functional | Session |
Note on third-party cookies. The third-party cookies listed above (Google Analytics, Meta Pixel) are set by external services and are subject to those providers' own cookie policies and data practices. PBW does not control the data collected by these third parties and encourages you to review the relevant privacy policies: Google Analytics Privacy and Meta Privacy Policy.
You have several options for managing cookies:
Most browsers allow you to block cookies, delete existing cookies, or set preferences so that only certain types of cookies are accepted. The steps differ by browser:
| Browser | How to access cookie settings |
|---|---|
| Google Chrome | Settings → Privacy and security → Cookies and other site data → Manage privacy settings. Or visit: chrome://settings/cookies |
| Mozilla Firefox | Settings → Privacy & Security → Cookies and Site Data. Or visit: about:preferences#privacy |
| Safari (macOS) | Preferences → Privacy → Manage Website Data. Safari (iOS): Settings → Safari → Privacy & Security. |
| Microsoft Edge | Settings → Cookies and site permissions → Manage and delete cookies and site data. |
If you want to opt out of Google Analytics entirely without blocking all cookies, you can install the Google Analytics Opt-out Browser Add-on. This prevents your visits from being reported to Google Analytics while still allowing essential and functional cookies.
To manage how Meta uses your data for advertising and conversion measurement, visit facebook.com/ads/settings (requires a Meta account).
On your first visit to pbwps.com, you may see a cookie consent banner at the bottom of the page. From there, you can accept all cookies or adjust your preferences to disable analytics and marketing cookies while keeping essential cookies active. Your preference is saved in the pbw_consent_preferences cookie for 12 months.
Effect of disabling cookies. If you block essential cookies, the client portal and authenticated site features will not function properly. If you block analytics cookies, PBW will not have visibility into how you use the site, which may affect our ability to improve the user experience. If you block marketing cookies, PBW will not be able to measure conversions from paid advertising channels.
PBW's Site currently does not respond to Do Not Track (DNT) browser signals. This is consistent with common industry practice for sites that rely on essential and functional cookies for core site operations.
PBW will honor applicable browser-based opt-out preference signals — such as Global Privacy Control (GPC) — to the extent required by applicable law and technically feasible. If GPC or a similar signal is detected, PBW will treat it as an indication that you do not consent to non-essential cookies and will adjust the cookies set accordingly.
For more information about Global Privacy Control, visit globalprivacycontrol.org.
Beyond cookies, PBW's Site may use the following tracking and storage technologies:
On your first visit to pbwps.com, you may see a cookie consent banner or notice asking you to accept or manage your cookie preferences. This is our mechanism for meeting consent requirements where applicable.
The consent banner allows you to:
Your consent preference is stored in the pbw_consent_preferences first-party cookie and is retained for 12 months. If you clear your browser cookies, you may be prompted again on your next visit.
The cookie consent banner itself uses an essential cookie to function and cannot be disabled without affecting your ability to set preferences.
Some pages on pbwps.com may include links to third-party websites, services, or resources (for example, Stripe checkout, Calendly scheduling, or external content). These third parties may set their own cookies on your device when you interact with their services.
PBW does not control third-party cookies or data collection by external services. Review the privacy policy of any third-party service before submitting personal information:
For full details on how PBW collects, uses, and protects personal information — including data collected through cookies and analytics — see the PBW Privacy Notice.
PBW may update this Cookie Notice from time to time to reflect changes in the cookies and tracking technologies used on the Site, changes in third-party services, or updates to applicable law. When the Notice is updated, the "Last updated" date at the top of this page will be revised. We encourage you to review this page periodically.
PBW Professional Services LLC
For questions about cookies on pbwps.com or to request more information, contact: info@pbwps.com
Full privacy practices: pbwps.com/privacy
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